We've Been Validated!

I just love it when someone discovers the obvious.

An article in the April 20th NYT proclaimed "The Older Audience is Looking Better Than Ever." (http://www.nytimes.com/2009/04/20/business/20adcol.html?scp=1&sq=Older%20Audience&st=cse) Instead of thinking of people our age as the Geritol generation -- I mean really, when was the last time you actually heard that someone took Geritol? -- we're now the only people with a positive net worth in the wake of the economic downturn. We have "assets, not allowances." The new "in" statistic is that by 2010, the highest median incomes in the country will be among families led by persons aged 55 to 64. Take THAT Generation X, Y, Z and whoever else you are.....

Gee, who'd a thunk it?

Now, what did it take for this lightning bolt of insight to strike the advertising biz? Well, first it was when the younger ad executives started to get laid off. The kind that say "We never target the 50-year-old market because they don't have many purchase cycles left to them."

Which is why our new slogan is going to be "Never Trust Anyone Under 60." We'll give junior membership to those aged 50 to 60 who learn to respect their elders.